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Life is a journey. Stories are our mile markers."

5 Business Podcasts to Listen to Now

March 25, 2020

podcasts, business podcasts, entrepreneur podcasts

There’s no doubt we’ve all got a lot of extra time on our hands right now. From attempting to bake bread (see more on my Instagram stories), playing countless games of Scrabble with my mama (for the record, XI is a scrabble word), binge watching TV shows I didn’t have enough time for before (anybody else obsessed with Peaky Blinders?) to catching up on all of my favorite podcasts. While I’m cooking, cleaning, laying out in the yard pretending to be a spring breaker, podcasts have continued to be my one of my main go-to’s for content as I navigate through this uncertain time. 

No matter what your choice of content consumption is, chances are you know what a podcast is. In fact according to a Nielson study, 70% of the population has listened to a podcast. There are several reasons why they’ve grown in popularity (more on that in another post) but one of the most important reasons is that podcasts connect with people on an emotional level because of their storytelling abilities. No matter the topic — there’s a podcast dedicated to it. News? Politics? Business? Crime Shows? Reality TV? There’s a podcast for it (and likely several). No matter how much time you have — 30 minutes, 15 minutes, 1 hour, there’s a podcast that can provide you information in each of those increments of time. 

What we’re seeing more and more is people wanting to consume information through audio. In fact (we heard on a podcast) Jennifer Kavanaugh, the SVP of Marketing & Media at the Philadelphia Eagles was interviewed on the Social Native Podcast and talked about “earfluence” – “a concept where we’ll see more people spending time listening instead of watching, either because it’s more convenient or the medium resonates more.” Jennifer went on to say that we’ll start to see more and more time spent on audio storytelling.

If you haven’t noticed we’re big on data, insights and of course storytelling and some of the best information we’ve received has been through podcasts. So we’re sharing some of our favorite podcasts and episodes that have been influential in our business over the past few years. 

Grab a notebook because you’ll want to take some notes. 

  1. Sabri Suby founder of Australia’s Mega popular marketing agency King Kong drops so much freaking fire on the Foundr podcast. This is quite possibly my favorite business podcast episode of all time. (Also, go buy his book, Sell Like Crazy). 
  2. So. Many. Gold. Nuggets. From Dorie Clark’s interview on the Influencer Podcast with Julie Solomon. I have a ton of notes from this episode and reference them often. Here’s one of my favorite quotes from the episode: “Network — if you don’t have people to amplify your work then it won’t go far. You need to not be the only person talking about your ideas. You need people talking you up, suggesting you, promoting you. Immerse yourself in a community to promote each other and rise together.” 
  3. Pretty much every episode of How I Built This is money. I’ve spent hours listening to these episodes. Guy Raz interviews founders from some of the biggest and most reputable brands in the world. Their stories are fascinating and so insightful. 
  4. Anything Oprah, sign me up! In the very first episode of the Goop podcast, Gwyneth Paltrow interviews Oprah and it’s incredible. Speaking of Goop, their podcast is one I listen to weekly. From wellness, health, and much more, they dive into so many things that really open up the dialogue for encouraging a healthy, self aware life. 
  5. You know that saying, “Don’t be the smartest person in the room.” I translate that a bit further and abide by it while I’m on the road. One of my favorite episodes of a businessman who shares his story of his journey and who is incredibly brilliant is Ashton Kutcher. He sits down with Dax Shepard twice on the Armchair Expert (2nd episode HERE) and to say I was blown away is an understatement. Go have a listen. 

Theses are just 5 episodes that have stood out to me, but there are A TON and so many more podcasts I listen to. If you’re a blogger or aspiring blogger or even a small business owner in the creative space you’ll get a lot out of listening to Julie Solomone’s The Influencer Podcast. Ed Mylett is so inspiring but in a “let’s get you pumped” kind of way. The Skinny Confidential His & Hers Podcast has some really talented people on their show and husband and wife duo Michael and Lauren are great interviewers. I’m also really loving some of the guests on Second Life. And… okay fine, here’s a 6th episode that I just listened to that will not only help in your intimate relationships but in your business relationships as well: Lewis Howes’ interview with therapist and relationship expert Esther Perel. 

Got any great podcasts you love? Drop them below in the comments and share them. 

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