Life is a journey. Stories are our mile markers."
There’s no doubt we’ve all got a lot of extra time on our hands right now. From attempting to bake bread (see more on my Instagram stories), playing countless games of Scrabble with my mama (for the record, XI is a scrabble word), binge watching TV shows I didn’t have enough time for before (anybody else obsessed with Peaky Blinders?) to catching up on all of my favorite podcasts. While I’m cooking, cleaning, laying out in the yard pretending to be a spring breaker, podcasts have continued to be my one of my main go-to’s for content as I navigate through this uncertain time.
No matter what your choice of content consumption is, chances are you know what a podcast is. In fact according to a Nielson study, 70% of the population has listened to a podcast. There are several reasons why they’ve grown in popularity (more on that in another post) but one of the most important reasons is that podcasts connect with people on an emotional level because of their storytelling abilities. No matter the topic — there’s a podcast dedicated to it. News? Politics? Business? Crime Shows? Reality TV? There’s a podcast for it (and likely several). No matter how much time you have — 30 minutes, 15 minutes, 1 hour, there’s a podcast that can provide you information in each of those increments of time.
What we’re seeing more and more is people wanting to consume information through audio. In fact (we heard on a podcast) Jennifer Kavanaugh, the SVP of Marketing & Media at the Philadelphia Eagles was interviewed on the Social Native Podcast and talked about “earfluence” – “a concept where we’ll see more people spending time listening instead of watching, either because it’s more convenient or the medium resonates more.” Jennifer went on to say that we’ll start to see more and more time spent on audio storytelling.
If you haven’t noticed we’re big on data, insights and of course storytelling and some of the best information we’ve received has been through podcasts. So we’re sharing some of our favorite podcasts and episodes that have been influential in our business over the past few years.
Grab a notebook because you’ll want to take some notes.
Theses are just 5 episodes that have stood out to me, but there are A TON and so many more podcasts I listen to. If you’re a blogger or aspiring blogger or even a small business owner in the creative space you’ll get a lot out of listening to Julie Solomone’s The Influencer Podcast. Ed Mylett is so inspiring but in a “let’s get you pumped” kind of way. The Skinny Confidential His & Hers Podcast has some really talented people on their show and husband and wife duo Michael and Lauren are great interviewers. I’m also really loving some of the guests on Second Life. And… okay fine, here’s a 6th episode that I just listened to that will not only help in your intimate relationships but in your business relationships as well: Lewis Howes’ interview with therapist and relationship expert Esther Perel.
Got any great podcasts you love? Drop them below in the comments and share them.
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